I forgot the lesson on human performance and compliance:
On Fauci CDC and the masks
He chose a priority. I’m not making a value judgment. He went too far in his communication of that priority to get compliance. He said the public doesn’t need masks to prevent/stop hoarding.
Now he needs to reverse that message and can’t.
It’s not because of “science”. He put lab coats only then, not first. Now he is trying to convince 350M people he cares about them - now. He knew the public needed masks then. And they know it.
He lost credibility.
And you don’t get to be all over the page with details when you are communicating with the public. Three short bullets seems to work best for some reason. You damn sure don’t get to change azimuth 180°. You can move some, but not an about face.
Remember when they were going on about wiping down surfaces?
Everything that he has put forward that needs to be done has been something we have to do. Americans think, “Ok Mr. Expert, you’ve given me a laundry list of ■■■■ I need to do and you keep changing it. What are you , the expert, doing to fix it? 'Cause that’s what we pay you for.”
Culture.
I see it all the time. It is a product of authoritarian high modernism. It is especially prevalent in industrial safety and quality for example.
Some safety professional will write a policy. He’ll put a lot of effort into it. Maybe even form a team. Then he’ll hand to the people doing the work to follow. One of them will get hurt, so he changes the policy to address that root cause. Communication and training on that change.
And the policy writer thinks the magic bullet is in the next change because of his faith in high modernism and the scientific method.
It becomes a vicious circle.
Human beings are not scientific:
- They are working as safely as they need to right now. Until they aren’t.
- The decisions they are making are running through their OODA loops, not yours.
- Their decisions are based on their “logic” and context, not yours.
- Their decisions are based on their risk tolerance, not yours.
- There are always competing goals. Their goals as they perceive them, not yours.
- You basically get one shot to influence, make it count. And influence is all you can do, not control.