Woke-a-Cola’s compaign to be less white was for employees, but it became public as discussed in an earlier thread.
Coca Cola to employees: Be less white - Politics - Hannity Community
As far as the 1970s commercial in the OP, it is grossly unwoke and would be cancelled nowadays for multiple reasons. Here are a few:
- There are way to many white people and they aren’t kneeling
- There is no one berating the white people about their whiteness
- The group is integrated; where are the affinity groups segregated by race and ethnic background?
- Everyone is standing and singing together; where is the required strife?
Of course if Woke-a-Cola is really sincere about abandoning its policy of anti-white racism perhaps it would rerun the 1970s ad and watch the fireworks from the radical left.