I guess their hope to attract more Trans consumers wasn’t the brightest idea in world?
According to the Dow Jones Market Data Group, Bud Light’s parent company is down 4.7 percent and has lost about $4.56 billion in market cap since March 31.
The beer maker’s stock shed more than 1.5% on Wednesday alone. The stock was $66.73 per share on March 31 and closed at $63.38 on Wednesday.
I may not be remembering something but to me, this appears to be the first time in recent memory (Disney???) that a company suffered noticeable immediate backlash to a controversial marketing decision.
Funny, woke imbeciles forgot about their paying customer when concocting this latest tripe?
The shareholders must be elated. Actually the shareholders should be calling for firings if for any other reason the recklessness and fiduciary irresponsibilities.
I dont really see the issue, these cans are not even on sale to the general public. They were specifically produced for Mulvaney to socialize on her social media accounts.
AB works regularly with influencers in this way and its nothing new.
Methinks its just people being outraged for nothing.