And what will everyone say when the share prices inevitably goes back up.
AB and its parent company are not going to go broke.
Again no one has answered why an exclusive batch of beer cans that the public cannot but is such a cause for outrage. They work with influencers a lot in this way.
But I agree with @SixFoot who wants to drink that piss anyway.
I give Bud to my pig to make it easier to trim his hooves; learned it from farmers on Youtube. He’s been neutered so the tranny thing doesn’t bother him.
Well AB think so which is why they partnered with Mulvaney. They have had similar arrangements with other influencers to appeal to their audience.
When an influencer has an audience and reach in the millions businesses are going to want to work with then. like all marketing some campaigns work and some dont.
Soooo, out of all the advertising Anheuser-Bush spends money on. Millions upon millions of dollars, if they do one very minor small percentage targeted demographic ad, they’re only appealing to a very small minority. Do you see how silly that is?
Even politics is business, isn’t it ? i.e. they’re gravitating to whichever political stance they think may be good for their business. And obviously like all other decisions, that can be misjudged.
Sure, they were doing great with non-controversial marketing, and you would have a valid argument if they had been doing this sort of marketing all along.
Then this happened. Now what would stop such a magnificent growth curve so suddenly, coinciding directly with the flare up from the controversy?