The “in” thing these days for blog posts for SEO (search engine optimization) purposes is to put numbers in the title.
5 reasons to buy life insurance.
10 best winter escapes
You get the idea.
Then there are certain buzz words.
Send for your free booklet now" has been replaced by “Claim your free booklet today!”
“Claim” is supposed to be more powerful than “send for.”
Has anyone else noticed new advertising buzz words and phrases - and do they work on you?