It works in both direction btw.

Darden’s Restaurants, owners of Olive Garden, Longhorn Steakhouse, Ruth’s Chris etc. also reported: Their same-store (gross) sales rose 1% this Q vs same Q last year
causing their same-store profit to rise 6.5%.

Hmm what’s the antonym of “brutal?”
Well whatever it is, this serves as an example there is a HUGE impact between

  • a good policy that causes a 1% upswing in sales,
    -vs-
  • a bad one, which causes a 1% downturn.