Their forward-looking statements anticipated 2025 would see

  • cost reductions (layoffs) “roughly 4 to 5 percent of cost of goods sold”
  • “Organic net sales are expected to range between flat and up 1 percent.”
  • “Adjusted operating profit is expected to range between down 2 percent . . .”

You don’t have to call it bleak, but clearly, they are not looking for people to start eating more name-brand cereal and name-brand cookies. Business is going down, not up and they see zero need to invest and expand . . . but now I’m getting off topic.