Will have to see how this plays out. I wouldn’t imagine it would be good for domestic sales of Nike shoes given the controversy around Kaepernick. That being said I could care less if that’s the person they want to put on the new face for Nike it’s their call. My only gripe as a fan of Nike shoes, is they were usually associated with awesome athletes - Michael Jordan, Selena Williams, Tiger Woods etc… Kaepernick was a second round QB, so obviously this is a political move, I am not sure how it will play out with their stock.
I am not sure if this will be a positive or negative move for Nike, time will tell. A lot of people say they will boycott things but in retrospect they actually don’t.
I give props to Nike for having the balls to take a stand. I think some people who get uptight at things like this will be surprised at how many people agree.
Robert Passikoff, founder of marketing consultancy Brand Keys, said an ad like Nike’s will divide people, but the outrage won’t last. “My guess is that the audience that is reacting so badly to this aren’t buying a lot of Nikes anyway,” he said. “They’ll move on to the next thing. Welcome to the 21st century.”
The balls to take a stand against what? Oppression? Perhaps they’d be better served not having their products made in a country that persists in human rights violations on the daily, eh? Or apologizing for their own brand of oppression?
Nike thought long and hard about this. They knew what people like you were going to say. They knew Fox News was going to make it the biggest story of the day. They knew people were going to burn the Nike gear they’d already paid for. They knew Trump would rage-tweet about it. Nike is going to be just fine.