I’d say its time for the NBA to gin up some basketball interest in India who are less then 10 million short of the massive population of China, in other words there is another massively populated country that can compete with China. These two countries alone make up almost 40% of the entire global population.
India is an ally of the United States, a Democracy that is galloping toward Capitalism so American businesses like Apple and American sports like the NBA should be looking to India to continue making their BIG $$$$$ in foreign countries.
JMO