Here are the photos and what happened with the black father:
Isn’t that part of diversity, not making assumptions?
Why? Are you presupposing that someone with an opinion is unaware that voicing it is optional? Are you just wanting to silence opinions?
Not every hill is worth dying on.
Axxowiz
24
It is in my belief what we have been seeing from companies is the same thing some companies did with “Going Green” or “Greenwashing”. They really didn’t do anything but hey slap a green sticker on your product and you satisfy a lot of people.
There’s some team in marketing and advertising that thinks this will make the company money or help their company in some way. Whether they succeed I haven’t a clue and I try to look past the garbage so I don’t vomit. A lot of times they end up hurting more than they are helping.
I remember reading somewhere about the aunt Jemima label triggerfest, that the family had benefited from the label for generations upon generations before they took it away and the family wasn’t happy with it. A good example when PC has a negative consequence. And I would almost bet my soul it was some white liberal who started complaining about it in the first place.
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You guys ever wonder if Ben Shapiro/ his website the Daily Wire/ pundits send you down meaningless culture wars week after week for nothing but their own enrichment? Isn’t this just dumb clickbait?
I mean, who really gives a hoot about the tribulations of the Madison Avenue advertising firms representing mega-corps? Why?
Does this story of how Clorox sells you lip lubricant as an impulse buy at the grocery checkout really define you?
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I don’t think an individual black family benefiting from a mascot based on a racist stereotype justifies racial stereotypes in marketing.
Axxowiz
27
I guess it’s in the eyes of the beholder, I personally thought the label was fine and didn’t think anything was racist about it. But I also I am not one of those who see racism around every corner and under every bed like some do. So I side with the Aunt Jemima family on this one.
I can’t go down the road some on the left do where they start seeing swastikas on the streets post about it on Twitter and it turns out to road construction markers. It’s not healthy imho to be eternally triggered or looking for racism around every corner.
Because there is real racism in the world and we should save those charges for those people not silly things like this. Or it will be like the boy who cried wolf when real racism shows it’s face.
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Maybe a list of images that may seem racist should be sent to avertisers before an ad campaign so adult children don’t get their little feelings hurt 

Black woman & children in pajamas—racist
Black woman whose a wicked good cook—racist
Elderly black man on box of rice—racist
White woman mopping floor—sexist
White heterosexual family with two kids—offends gay lobby by implying parenting is in the realm of heterosexuals
Get all of those nasty “ists” and “ics” like racist, sexist, mysoginist, homophobic out of the way before looking for models or actors. Then, by the time they’re found and all the i’s are dotted & t’s crossed, you forgot why you recruited everyone in the first place.
. Glad I’m not in advertising.
Axxowiz
29
There is real racism all around the world, if one wants a real dose of it Google racism in China, India, Japan and South America. They literally don’t give a ■■■■ and there are signs in South America that says “Straighten your hair” which is racist against blacks. We go after Aunt Jemima.
Maybe the dad doesn’t like their stupid pajamas.
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But wait - if what you say is true, then the powers that be are just manipulating me through culture war rhetoric!
Why would they do that? What do they stand to gain?
Conservative pundits would never THINK of such a thing!
Guvnah
33
70% of black kids grow up without their father in the home.
It’s not a stereotype. It’s the norm.
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Guvnah
34
Just like one must make an assumption about the black family in the ad, likewise one must make an assumption that the men in the white family pics are the actual fathers.
Looks like 69% are born to unwed parents, and over half of black children never experience life in a home with both parents.
I’m still in the dark about how a photo of mom & her two little girls promotes “harmful stereotypes”.
Just because its not uncommon doesn’t make it not a stereotype.
Some people are more sensitive to things than other people. The nice thing about living in a free country is that they can vocalize being offended and the company can decide if its worth responding to and how to respond to it.
That said, I can see it as a harmful stereotype on the basis that some people use fatherless homes as the reason why their are problems in the black community while ignoring all other factors.
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I sure wish some would decide what constitutes “inclusion”.
https://blacklivesmatter.com/about/
Per Black Lives Matter website, it appears inclusion of black women and GLBTQ individuals is an important goal. It appears black women and mothers are a priority in this article:
Burt’s Bees included a conventional married black mother whose husband/father of the children was at his day job, & got penalized.
. Do some individuals want a diverse group of people with different family situations to be included or not? They need to make up their minds one way or the other.
That’s basically not going to happen. Too many competing opinions.
Nothing shocking about the BLM organization and an opinion column for a conservative news outlet not agreeing.
The fact that the father was at his day job (does he also have to work a night job?) doesn’t really matter because the viewer of the ad doesn’t know that. Heck, for all we know the Clorox Company is lying about that in an attempt to cover their asses.
Do they have to make up their minds? Why?
Guvnah
40
“Not uncommon” and “the NORM” are different animals. Not sure why you needed to change what I said there. (On second thought, actually I am sure.)