I hate to bust your teddy bubble, but BBW is trading at a five year low, and its 2017 revenue was lower than any point in the last 14 years. :frowning:

BBW is a fine store, but it’s in malls, which have lower foot traffic than they used to. The pay-your-age event was an 80-90% discount.

I’d say American Girl would be a better example than BBW to make your point…