The concept of the checkmark (now) is that bots and imitators won’t pay to get one.

Below, the acct on the left is from some average Dilbert who made it very very big on Twitter. He posts mostly about stocks and the Fed, does not proclaim to be anyone special. A classic “influencer.”

The ones on the right are fakes.
They will pretend to be him and try to sell you a subscription service.

In a few weeks those fake accounts will be gone.
Someone will replace the fakes, again refusing to pay for the blue checkmark.