This was Yeti’s reply to the dust up.
"The NRA was not specifically targeted, Yeti said.
“When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation,” Yeti said. “These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.”
“Further,” the statement continued, “the NRA-ILA stated … that ‘[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.’ Nothing is further from the truth. YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. … YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”