College sport is a multi-billion dollar industry, and now the student are allowed to make some of that money.
California would allow college athletes to earn money from the use of their names, images and likenesses under a bill passed by the state Legislature on Wednesday and headed to Gov. Gavin Newsom.
The legislation has garnered national attention, with athletes such as NBA stars LeBron James and Draymond Green praising the potential for California to give college athletes a share of the windfall they help create for their universities and the National Collegiate Athletic Assn. The Senate gave final approval to Senate Bill 206 by Sen. Nancy Skinner (D-Berkeley) in a 39-0 vote. The Assembly passed the bill 73-0 on Monday.
But the NCAA has forcefully pushed back against the bill, saying it has the potential to kill amateur athletics if it becomes law. The NCAA sent Newsom a letter Wednesday calling the legislation “unconstitutional” and “harmful.”